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JetBlue

Case Study

How JetBlue Uses ClimaCell To Make Critical Decisions Impacting 40 Million Passengers Per Year

Overview

Since inception, JetBlue has earned the reputation of an airline committed to customer experience and safety while achieving impressive growth. Founded in 1998, JetBlue is now a Fortune 500 juggernaut flying to 102 cities around the world with a market cap north of $5 billion.

How JetBlue Uses ClimaCell To Make Critical Decisions Impacting 40 Million Passengers Per Year
The Challenge
The Challenge
Like most major airlines, one of the biggest challenges JetBlue faces is how to operate safely and efficiently, especially in difficult weather conditions, amidst rapid company growth.
The Numbers
The Numbers
JetBlue employs 22,000 people responsible for flying 40 million customers per year at an average of 1,000 flights per day!
The Hero
The Hero
Ian Deason, Senior Vice President of Customer Experience at JetBlue
The Story

The Story

Ian initially implemented ClimaCell at Logan Airport in Boston to help the team get better operational insights and make better decisions faster. Six months later, ClimaCell was rolled out at all of JetBlue’s top 10 airports and the HyperCast software is always on and visible in the operations control room.

A few highlights from JetBlue using ClimaCell to date include:

Safety
The #1 priority for JetBlue is safety for passengers and employees. The team uses ClimaCell to track specific weather insights that impact business operations and safety. In addition, automated alerts and team protocols go live before such weather approaches.
Better Decisions
On one cold and “snowy” February morning in Boston, every major weather report was calling for snow from the early hours of the morning until 11 AM. Given this information, airlines at Logan Airport posted delays and halted their regularly scheduled takeoffs, except for JetBlue. Using ClimaCell, JetBlue was able to see the weather report was wrong and the snow was going to end closer to 8 AM, and they immediately implemented their action plan accordingly. The team took control, didn’t cancel any flights, and ran all of their operations that morning on time while every other airline sat and watched helplessly. Not only was this a huge win for customer satisfaction, but financially as well since delays cost airlines $75 per minute.
Cost Savings
JetBlue estimates ClimaCell is saving the operations team as much as $50,000 per month per hub, especially during months with volatile weather.
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I’ve personally witnessed ClimaCell pick up ground-level weather systems that no one else could observe. Since I’ve put the ClimaCell tool in the hands of our managers, I get non-stop requests from leaders who want access, from ops managers, de-icing leaders, to ground operations duty managers. This tool was designed with an understanding of the decision-making pressure airport leaders face every day. JetBlue is looking forward to expanding our use of ClimaCell’s solution.

Ian Deason
Ian Deason
Senior Vice President of Customer Experience, Jetblue
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