Inspired by commodities markets data providers like Bloomberg, Reuters, and Morningstar – FreightWaves created the #1 independent source of actionable data, analytics and commentary to help freight market participants in North America to navigate the impact of economic, technology, and regulatory changes on their business.
FreightWaves runs the largest community in the freight markets: Apart from their news and commentary site and their trucking futures contracts, FreightWaves offers the SaaS platform SONAR – a market dashboard that is built to help participants gain near and real-time perspectives on changes in market conditions.
Weather plays a major role in daily freight movements from winter snow and ice storms to extreme temperatures, wind gusts, heavy precipitation, and tropical events like hurricanes.
FreighWaves was looking for a partner to include weather in their SaaS SONAR platform so that SONAR users have all relevant information in one place and can make better tactical decisions.
SONAR users can see the ClimaCell weather layers on top of the active SONAR map and evaluate how exactly weather is impacting each market. Usage has increased 5 times in the first 5 weeks after adding the weather layer.
Traditional weather companies repackage the same government data sources and models. ClimaCell sees the world differently - and makes accurate, actionable, minute-by-minute, street-by-street forecasting a reality:
Safety: SONAR customers can let their truckers know about road risk leveraging ClimaCell’s minute-by-minute, street-by-street data and immediate alerts.
Route planning: SONAR customers can inform their route-planning using ClimaCell’s long-term forecasting and make proactive, real-time adaptations taking into consideration current weather conditions.
Operational efficiency: SONAR customers can use weather to optimize their operations.
Nick Austin, Director of Weather Analytics and Senior Meteorologist, FreightWaves